About Rea Stark

Rea Stark is an industrial designer and founder in Zürich. He has designed for Sony and Nespresso, co-founded Piëch Automotive and Archaí Physics, and works on how machines see, understand and use the physical world.

His work connects AI, industrial design, ergonomics, 3D perception and binocular vision.

He trained in design, typography and photography in St. Gallen and started as chief designer for electronic devices. As an industrial designer he has worked for Sony, LG, Panasonic, Samsung, Canon and Nespresso. His work has won several design awards.

For Electrosuisse and the VDE he worked in Japan to make the user manual a safety-relevant part of the product and of certification. He built the department for this at Electrosuisse, then founded a company for the same work and sold it. He is co-inventor of the SmartManual, a patented system for information perception and ergonomic design.

His research on depth perception and binocular vision led him to light field technology, with the aim of a true record of the world for future generations.

He co-founded Piëch Automotive with Anton Piëch and shaped the design of the electric Piëch Mark Zero as creative director. He is a member of the board of Deep Atomic, which develops compact nuclear reactors for AI data centres.

Today he works on AI and robotics. He founded OptAI, a lab in Zürich for language models, world models and the data behind them. He co-founded Archaí Physics, which records how people really work so robots can learn from it. Through Stark & Cie he holds and builds ventures in technology, mobility and luxury. Among them are Collectif Noir, a watch house in Geneva that he co-founded, and Thomas De Monaco Parfums, where he is a seed investor.

Most films on this site and the pictures in the essays were made with AI. The films and pictures for Collectif Noir, Thomas De Monaco and Archaí Physics come from those companies.