Rea Stark

I trained in design, typography and photography in St. Gallen and started as chief designer for electronic devices.

Since then I have designed for Sony, LG, Panasonic, Samsung, Canon and Nespresso. For Nespresso I worked on the Citiz and Pixie machines and the Aeroccino milk frother. The work has won several design awards.

For Electrosuisse and the VDE I worked in Japan. The aim was to treat the user manual as part of a product’s safety and to make it part of certification.

I built the department for this at Electrosuisse, then founded my own company for it and sold it. I am co-inventor of the SmartManual, a patented system for information perception and ergonomic design.

I co-founded Piëch Automotive and shaped the design of its first car as creative director. The Mark Zero is an electric GT, first shown at the Geneva Motor Show.

It has the proportions of the great European sports cars of the 1960s and one platform for several body styles and drive types. Hardware and software can be renewed over the years. The car won several design awards.

Deep Atomic develops the MK60, a compact nuclear reactor built for AI data centres. One unit delivers 60 MW of electric power and 60 MW of cooling for the servers.

I am a member of the board. The question is the same as with a coffee machine. How do you make something complex simple to build, run and trust?

Each eye sees the world from a slightly different place, about 63 mm apart. The brain turns the difference into depth. Much of my research is about how we perceive depth, and how it can be recorded and shown again.

A light field records how bright the light is and the direction it comes from. An image made this way keeps its depth. The goal was a true record of the world for future generations.

Robots are starting to work in homes and factories that were built for human hands and eyes. A robot that opens a drawer needs depth and a sense of form.

I work on making devices readable and usable for machines. It is the same work as before, for a new reader.